Our Pledge

 

IIWII, where fashion meets purpose. This isn't just about clothing; it's about making a difference.

But what does "It Is What It Is" really mean?

It's a statement that goes beyond fashion. It's a philosophy that embraces the ups and downs of life, acknowledging that sometimes you just have to accept things as they are.

IIWII was founded on the principles of mental health awareness. We believe that embracing our true selves, flaws and all, is the first step to mental well-being.

But it doesn't stop there. IIWII sparks connections with strangers. Our clothing serves as a conversation starter, breaking down barriers, and fostering unity in a world that often feels divided.

We're more than just a clothing brand; we're a lifestyle brand with a mission. We're committed to giving back to the community and the world.

That's why we're donating 10% of our profits to organisations like Happy Here CIC, Samaritan's, and the Human Rights Campaign. We stand for social change and equality, matching our ethos with our designs.

At IIWII, our clothing isn't just fabric and threads; it's a symbol of acceptance, unity, and purpose. It's a reminder that life is what it is, and we have the power to make it better.

Join us on this inspiring journey and be a part of the movement that's making a difference.

IIWII - It is what it is, and it's beautiful. Thank you for being a part of our story.